A lighter future for Anchor

January marked the launch of Anchor Lighter Spreadable, supported by a £7 million brand marketing campaign.

The new Anchor Lighter Spreadable has all the taste of Anchor Spreadable but with 25 per cent less fat.

Anchor butter and spreads brand manager, Caroline Baker said: "We believe the launch of Anchor Lighter Spreadable will be the biggest thing to hit the butter and spreads category since the launch of Lurpak Lighter Spreadable, another of Arla Foods's products, which is now a £30 million brand.

"We've conducted extensive research which shows that taste and health remain two of the key butter, spreads and margarine purchase drivers. The massive product development we have undertaken has shown that as a lower fat option, Anchor Lighter Spreadable delivers its taste promise," added Caroline.

Anchor Lighter Spreadable is available in two pack sizes, 250g and 500g.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.