Anchor to launch NEW squeezy butter product
Anchor has announced the launch of Anchor Squeezy this July – a new product that provides a faster, easier route to more buttery bakes, with just a squeeze.
Anchor Squeezy is an innovative liquid product that offers better functionality for baking, whilst still providing the taste of Anchor butter – but in a bottle.
Speaking about the launch, Holly Murray, director of BSM at Arla, said: “We’re excited to be launching Anchor Squeezy this Summer, which is an innovative addition to the butter aisle. Our ambition with this new product launch is to help shoppers who are looking for quick and easy solutions for their at-home baking creations – with the added knowledge that they’re still getting the great Anchor buttery taste.
“We know that many of our shoppers love to use Anchor for baking, but sometimes they don’t have enough time to take the block butter out of the fridge and waiting for it to soften – so we’ve taken our delicious butter and popped it into a bottle. All you need to do is take a squeeze of our butter, straight from the fridge and mix – it’s that simple.”
Anchor Squeezy will be launching with a six month money-back guarantee. The brand will also be supporting this launch with a Summer marketing campaign, which includes experiential, PR and digital campaigns.