Bob and Sport Relief

Arla and Sainsbury’s get their game on for Sport Relief with donations from dairy

 Arla Foods, the UK’s biggest dairy company, is teaming up with Sainsbury’s to donate 10p from every purchase across a range of its dairy products to Sport Relief. 

In Sainsbury’s stores across Britain until 24th March, Arla will donate across some of its biggest milk and yogurt brands including Cravendale and BOB.  

 Arla will donate 10p from purchases** of Cravendale, BOB, Arla Big Milk, Skyr, Arla Protein pots, Arla Protein Cheese & Arla Protein Milk Drink to Sport Relief’s 2020 fundraiser.  

Duncan Malyon, SVP, sales at Arla, comments, “Providing healthy, natural and tasty dairy is at the heart of what Arla stands for. For us to be fuelling the nation with delicious dairy that is packed full of protein* makes Arla the perfect partner to support Sainsbury’s and Sport Relief.

“Access to nutritious food is something most of us take for granted, yet something many people don’t have. By supporting Sport Relief in Sainsbury’s with donations from our products, we are helping those living incredibly tough lives in the UK and around the world. . So whether it’s a pre-workout Protein yogurt or a splash of morning milk, Arla and Sainsbury’s are bringing the power of dairy to help everyone to get their game on for Sport Relief.”

Sport Relief is back on Friday 13th March and brings the UK together to get active and raise life changing money through the power of sport. Money raised through Sport Relief tackles issues such as domestic abuse, mental health stigma, homelessness and child poverty, both in the UK and around the world. For more ways to support, find out how you can get can get involved here.


Contact Information

Elizabeth Newton

07980 948159

For all media enquiries please contact the press office on 07980 948159. 

Notes to editors

*Per 100ml milk is a natural source of protein, calcium, vitamin B2, vitamin B12, phosphorus, iodine and potassium. Protein is needed for the growth and maintenance of muscle mass

** Arla will donate 10p from every purchase of the following products to Sport Relief: Cravendale 3 litre, BOB 2 litre, Arla Big Milk, Skyr 450g range, Arla Protein 200g pots, Arla Protein Cheese & Arla Protein Milk Drink 500ml