Arla Big Milk makes TV debut with 'Little Adventurers' TV advert
Arla Foods, the farmer-owned dairy company, is launching a new TV campaign this week. Arla Big Milk will be on the screen for the very first time with a 20’’ TV spot on Monday 13th June.
Arla Big Milk is the UK’s only fresh cow’s milk enriched with vitamins and minerals essential for young children's development. Naturally rich in calcium and with added Iron, Vitamin A and Vitamin D, the product helps toddlers aged 1-5 meet their nutritional requirements for these essential vitamins.
Arla Big Milk launched in the UK in April 2015 with a targeted campaign to reach parents via a media partnership with Mumsnet as well as PR, digital and social media. Following the initial launch, Big Milk received a Mumsnet ‘stamp of approval’ in the first year, and 2016 sees the Arla ramp up activity to reach more parents across the country, with its first foray into TV.
The new ad, Little Adventurers, created by Arla and The Story Lab features three toddlers who prove that growing up doesn’t have to follow a formula.
The viewer is brought into the worlds of the children as we witness their wonderfully outlandish imaginations of what they want to be when they grow up. From a super strong forest ninja to a mer-lion, the ad reflects the lively and hilarious adult ambitions of the cute toddlers, with Arla Big Milk helping them enjoy the freedom of childhood and exploring the fascinating worlds around them.
The TV ad airs on Monday 13th June with prime time daytime slots to target mums and dads at home with their young children.
Watch the full advert here: https://goo.gl/nbcV15
Holly Twiss, Brand Manager at Arla comments, “Since it launched in 2015, we have been excited by the response and we want to share the benefits of the product to as many parents across the country as possible. Story Lab has wonderfully captured the essence of the brand, showing how Arla Big Milk helps children to grow up naturally and most importantly, healthily.
Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.