Arla pledges increased support for those most in need
Butter, cheese, yogurt and milk that should have been destined for Britain’s cafes and restaurants will now be going into homes of some of the most vulnerable families in the country. Thanks to new partnerships between three food charities and the UK’s largest farmer-owned dairy co-operative, Arla Foods, milk will also be provided to thousands of school children who need it most.
Free meals for hardworking nurses, doctors and staff at hospitals and food vouchers for vulnerable families across the country are part of the donations that Arla Foods will contribute to through partnerships with FareShare, Food4Heroes, and Magic Breakfast. Arla’s products will provide enough dairy for 4 million slices of Lurpak buttery toast and 1.4 million slices of pizza thanks to Arla Pro mozzarella.
Working with Magic Breakfast, a national charity that gives healthy breakfasts for vulnerable children, Arla will provide enough Arla Cravendale® milk for 4.8million bowls of cereals over the next 12 weeks ensuring those children most at risk of missing out on a nutritious start to the day can access the food they need.
Parent company to brands like Anchor®, Cravendale® and Lurpak®, Arla has already committed over 35 per cent of its milk produced at its site in Settle, North Yorkshire, to the Government’s care packages for those needed to be shielded. Arla will expand its partnership with FareShare whilst also supporting the charity Food4Heroes, supplying products to those most in need and NHS workers. These donations have contributed in the production of 27,000 healthy and nutritious meals by Food4Heroes to the NHS every week.
Jonathan Dixon, Vice President of Foodservice for Arla Foods UK, comments, “The challenges of coronavirus are hitting the dairy industry hard with a surplus of milk now being produced on farms across the country. To ensure Arla milk isn’t wasted, where there are temporarily less foodservice outlets to sell dairy products into, we are redistributing them to where they are needed most; to those being shielded, those on the front line at our hospitals, and the children who are in need of nutritious products to help stay healthy at this time.”
Jonathan Dixon, Vice President of Foodservice for Arla Foods UK continues, “Whilst we are delighted to be able to provide this support in these difficult times, we do so knowing that there are many dairy farmers being severely impacted by the loss of business from foodservice companies. We hope that those who can afford to do so, continue to support Britain’s farming communities at this time by buying delicious dairy for their home cooked meals.”
Alex Cunningham, CEO of Magic Breakfast, said: "We have been receiving many messages of thanks from schools in response to us telling them that their most vulnerable families can receive vouchers for milk for their children's breakfasts during lockdown. We are incredibly grateful to Arla for stepping in to provide this essential service to children at risk of hunger at this most challenging of times.”
Michael Shields, commercial manager at FareShare, comments, “A huge thank you to Arla for their generous donation of UHT milk, cheese, yogurts and butter to support our charities and community groups in this time of crisis. Over the last month we've seen almost 500 new charities sign up to receive food from FareShare so our need has never been greater. Arla’s donation has been essential in enabling us to continue tackling hunger across the UK.”
Amanda Guest and John Brownhill Founders of Food 4 Heroes “We are so very grateful for the generous donations of milk, cheese and yogurts from Arla Foods, which means we can continue to provide daily meals to the frontline NHS Staff in Yorkshire Hospitals. Thanks for the generosity of Arla and other local providers we are now able to serve 19 Hospitals nationally, and over 27,000 meals to NHS Heroes every week.”
Notes to editors
Arla’s contribution of dairy products includes:
- 40,000 bottles of Cravendale a week for the next twelve weeks, through the Magic Breakfast schools partnership which focuses on providing children a healthy start to their school day (even while they are currently at home)
- Milk, cheese, yogurts and butter to Fareshare which redistributes to charities and community groups helping the most vulnerable at this time
- Butter, cheese and other dairy items to Food4Heroes and, both of which have been set up to ensure our NHS workers receive nutritious home cooked food during these challenging times
Additional Donations made by Arla to date have already included:
- 175,000 pints of Organic Milk shared via FareShare and other charity organisations
- 110,000 cans of Starbucks Doubleshot and 15,000 bottles of Arla Protein sent to hospitals for NHS key workers