Arla Protein UK launches indulgent pudding pots
Three flavours of Arla Protein Puddings will be available to buy from January
Arla Protein UK has launched a range of rich, smooth and creamy indulgent 200g pudding pots that are high in protein (20g), low in fat and contain no added sugar.
Providing consumers with permissible indulgence, three flavours of puddings will be on offer, including; chocolate, salted caramel and hazelnut latte.
Arla Protein Puddings will launch in Sainsburys from 4th January with a supporting £1 promotion for three weeks. The range will then launch in Asda from 20th February, and Morrisons on 27th March.
Speaking about the launch, Ellie Van der Werff, brand manager at Arla Protein UK, said: “We’re excited to be bringing our customers a brand new range from Arla Protein UK. Our research suggests a strong desire from the UK market for protein puddings – with this range tapping into the permissible indulgence territory. It also allows the brand to move into a new evening occasion, thus introducing the Arla Protein UK brand to a wider audience.
“Arla Protein Puddings have been created for consumers who need an indulgent snack, without having to compromise on taste and calories. As well as containing 20g protein, the puddings are also lactose free, low calorie, and have added Vitamin D and Magnesium.”
Arla Protein Puddings will be launching with strong digital support package and shopper marketing materials. For more information visit https://www.arlafoods.co.uk/brands/protein/