Anchor helps the nation to prepare the perfect cheese butty
As British Sandwich week draws near (9-15 May 2004) Anchor, one of the UK's leading dairy brands, is to help the people of Britain to prepare the perfect cheese sandwich.
The humble staple of most lunchtime diets, the cheese sandwich was deemed as the best British butty in surveys by both the Federation of Bakers and the British Sandwich Association. Anchor research also support this - a quarter (27 per cent) of those surveyed about their lunchtime eating habits stated that cheese was their favourite sandwich filling.
However, how much you enjoy your cheese sarnie and how perfect it tastes all depends on the thickness of the cheese that you use.
Research released by Dr Len Fisher at the University of Bristol recently revealed that to ensure optimum cheesiness when making a cheese sandwich, cheddar should always be 2.8mm thick.
Now, rather than getting out your ruler and measuring a block of Cheddar and then trying to cut a slice at the perfect thickness, you can simply ensure a brilliant butty by using pre-prepared slices of Anchor Extra Mature or Mature Cheddar cheese.
Available in packs of 10-12 slices, each slice is the ideal 2.8mm thickness to ensure a super satisfactory sandwich.
Dr Fisher also recommends that a light spreading of butter should also be used to aid the aromas of the cheese to stay on the tongue.
Not only is Anchor Cheddar convenient for sandwiches but it is also made from the milk of free-range cows, which only graze on fresh grass the whole year round, ensuring natural cheddar with a fuller flavour.
Gretel Edward, Brand Manager for Anchor Cheese, said: "The Anchor sliced cheddar range is perfect for people who are hooked on our cheese and want to eat the perfect cheese sandwich. Anchor's use of traditional slow maturation methods achieve a full-flavoured cheddar so that consumers can continue to make a discerning choice about the cheese they buy."
THE ANCHOR RECIPE FOR THE PERFECT CHEESE SANDWICH
2 Slices of white bread
1 Anchor Cheddar Cheese Slice (Mature or Extra Mature)
A light spread of Anchor Free Range Butter
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.