Arla confident of achieving its 500ml recruitment target for 2015

Arla is targeting a 500 million litre increase in its raw milk supply by 2015 and is well on track to deliver this.

Arla is targeting a 500 million litre increase in its raw milk supply by 2015 and is well on track to deliver this.

The company announced its recruitment plan in February 2012 and expects to purchase an additional 100 million litres, from new members, by January 2013.

“We have made a successful start and anticipate that the launch of our milk sourcing model yesterday will prove attractive to potential new members,” said Ash Amirahmadi, Arla’s head of milk procurement.

Jonathan Ovens, AFMP chairman, said: “As the launch of the new milk sourcing model demonstrates, Arla is a processor in which farmers can have confidence, knowing that they not only have a secure home for every litre of milk they produce, but that their processor is genuinely committed to working with a true cooperative mindset.”

Jonathan added that a further attraction of joining AFMP is the prospect of the Partnership achieving full membership of Arla Foods amba. “This is by no means a done deal but we are on an exciting journey and will be entering into discussion with Arla Foods amba this autumn.”

Arla is keen to engage with prospective suppliers to discuss opportunities for joining AFMP, said Ash: “Representatives of both AFMP and Arla will be delighted to welcome dairy farmers to join them on their stand at the Dairy Event in order to share their plans.”

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.