Arla Foods appoints Sarah Baldwin to top marketing position

Arla Foods has appointed Sarah Baldwin as vice president - marketing, with effect from January 2014.

In her role at Arla, Sarah will lead the UK marketing function, taking responsibility for the delivery of the branded and own label marketing strategy, across Arla’s key dairy categories - milk and cream, BSM and cheese.  In addition Sarah will take ownership of driving the business’s innovation agenda.

Sarah has 10 years’ dairy industry experience and joins the cooperative from ASDA, where she was category director for the core chilled business. Prior to taking up her position at ASDA, Sarah held dairy brand and customer marketing roles within the dairy industry.

Commenting on the appointment, Peter Lauritzen, CEO for Arla Foods UK said: “Sarah brings valuable category and retail experience to Arla.  She has a wealth of experience about the cooperative, having worked closely with Arla’s marketing and commercial team during her time at ASDA.“ 

Arla Foods UK is home to some of the UK’s leading dairy brands including Cravendale, Lurpak, Tickler and Anchor. Processing approximately 3.2 billion litres of milk a year and with a turnover of approximatey £2bn Arla is the UK’s largest dairy company.

Over 4,000 daily deliveries are made to stores and regional distribution centres nationwide, Arla's brands can be found across the dairy category and the company has a 26 per cent share of the GB milk pool. Behind this leading business is a team of circa 4,000 people across the UK located at our dairies, distribution centres and head office.