Arla Foods expands Lactofree range with natural yogurt

Arla Foods, the farmer-owned dairy company has continued to expand its portfolio of the UK’s pioneering lactose-free* dairy range by introducing Arla Lactofree Natural Yogurt.

Available from 27th June, Arla Lactofree Natural Yogurt is deliciously smooth and creamy, as well as being versatile. The yogurt will be available in 400g pots and found in the dairy aisles alongside the rest of Arla Lactofree’s growing portfolio.

Targeting the 15% of the UK population[1] who are thought to be lactose intolerant, Arla Lactofree continues to be the only brand that offers the nutritional benefits of dairy, without lactose.

Frida Kjellberg, Brand Manager for Arla Lactofree, comments: “Our ambition is to ensure that wherever there is a dairy option, there is a Lactofree alternative; so this launch is another step towards fulfilling our goal. We’ve seen a huge demand for a Lactofree natural yogurt from our consumers and we are delighted to add it to our range.”

The Arla Lactofree range includes skimmed, semi-skimmed and whole ESL and UHT milk, mild and mature cheddar, soft white cheese, fruit yogurts, UHT milk portion packs, cream and spreadable.

Arla Lactofree is growing strongly with latest Nielsen data showing +22% volume growth and +23% value growth year on year.

Arla Lactofree Natural Yogurt is available in ASDA from this week and will appear in other retailers in the coming months including Co-op from 6th July. RRP £1.35

The launch continues Arla’s objective to grow through product innovation within its new Arla brand that underpins its focus on healthy and natural. Arla branded products have outperformed expectations by achieving volume driven growth of 5.2%. This includes Arla Big Milk, award-winning Arla skyr and Arla Protein – the latter two marking the business’s entry into the UK yogurt category. It also recently launched Arla Best of Both – fat-free milk that tastes like semi-skimmed.

For more information about Arla Lactofree, click here to visit the website.

* We make every effort to ensure that the Arla Lactofree range contains no lactose. We carry out rigorous scientific testing using the most accurate tests available which enable us to detect lactose at the trace level of 0.03%. At this detection level our tests show that there is no lactose present in Arla Lactofree." Please refer to www.lactofree.co.uk for more information. Not suitable for milk allergy sufferers or those with Galactosaemia. If in any doubt consult your doctor before consumption.

More on Lactose Intolerance

Lactose intolerance is caused by a deficiency of lactase, an enzyme present in the lining of the small intestine which is needed to absorb and digest lactose (the sugars in milk).

People with lactose intolerance don’t have enough of this important enzyme to break down the lactose. It remains undigested in the large intestine, where it is fermented by bacteria, creating uncomfortable symptoms. These symptoms may be very distressing for the sufferer. While not all persons deficient in lactase have the same symptoms if at all, those who do are considered to be lactose intolerant.

Range info:

The Arla Lactofree range includes; whole, semi-skimmed and skimmed ESL and UHT milk, mild and mature cheddar, soft white cheese, fruit yogurts, UHT milk portion packs, cream and spreadable. For more information about lactose intolerance and Lactofree® please visit www.Lactofree.co.uk

[1] http://www.lactoseintolerant.co.uk/what-is-lactose-intolerance/lactose-intolerance-facts/

Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.