​Arla Foods UK seeks to make Cravendale 250ml a mainstay in the chilled soft drinks aisle

Following the May launch of Arla Cravendale 250ml into the convenience soft drinks aisle at Co-op, Arla Foods UK has announced that is now being stocked at Asda, Nisa and Bestway stores.

The extension of its availability across a broad range of retailers reflects Arla’s continued objective to help consumers think about the different ways they can enjoy fresh milk. It also enables Arla to grow its branded portfolio through product innovation and a focus on healthy and natural.

The on-the-go Arla Cravendale 250ml sits in the soft drinks fridge at front of store where fizzy drinks and juices dominate, appealing to an audience who wouldn’t have considered fresh milk as an on-the-go option. With conversations ongoing with other major retailers, Arla Foods UK hopes to shortly be able to offer many more Britons the opportunity to enjoy Arla Cravendale in the smaller format.

Commenting, Stuart Ibberson Category Director, Arla Foods UK said:

“Milk is widely recognised as an important part of a healthy and balanced diet, so coming up with a convenient way for people to drink fresh milk is incredibly important. The smaller format allows Arla Cravendale to be stocked in the chilled on-the-go section at the front of store, challenging soft drinks with this healthy alternative.

We are pleased how retailers have responded to Arla Cravendale 250ml and are hopeful it will be stocked more widely in the coming months.”

Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.