Arla launches first branded dairy Indian range in the UK
Arla Foods has announced the launch of its new Indian dairy range, which will give Indian consumers the chance to buy authentic fresh Indian dairy produce in mainstream supermarkets, and will be available from the end of August.
Savera – meaning ‘new dawn’ or ‘morning’ in the Hindi language – was co-created with consumers and Indian chef, Ajoy Sachdev, after three years of research and development. The range has been created to fill the gap in the market, as identified through extensive consumer research, for a high quality range of authentic Indian dairy produce, widely available in Britain’s main supermarkets.
Belinda Parkinson, future creations manager for Arla, said: “Food is integral to the Indian culture and dairy plays quite a large part in this. Quality and authenticity are seen as very important to Indian consumers, but due to modern, hectic lifestyles, they can be difficult to achieve.”
“Research shows that modern Indian women feel torn between their careers and living a modern, western lifestyle, yet they want to stay true to their roots by cooking authentic Indian dishes for their families.
The majority of these consumers like to shop in the big four supermarkets, but often have to make extra trips to Indian supermarkets to top up. The Savera range has been designed to provide a convenient shortcut for modern Indian families who use dairy ingredients, providing consumers the chance to buy all their fresh quality products in one place and still enjoy authentic meals.
The new range comprises five different products: paneer, a soft white Indian vegetarian cheese; dahi, a product similar to yoghurt and commonly used in Indian curries; the sweet yoghurt-based drink, lassi, also available in alphonso mango flavour; and traditional raita.
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.