ASDA charity conundrum

Famous TV presenter and the face of Yorkshire Butter, Richard Whiteley recently hosted a special edition of Countdown at ASDA head office, Leeds, to raise money for charity.

Contestants from ASDA House and Arla Foods, Leeds, picked vowels and consonants and came up with plenty of six and seven letter words but neither team broke the all important Countdown conumdrum, 'risky hero' which was, of course, Yorkshire.

"It was great fun and I was impressed by the quality of the teams. I doubt whether contestants on the show would have come up with a word like cholera," remarked Richard Whiteley.

The winning team presented a £1,000 cheque to Children In Need.

"The event was a real success and demonstrates the close working relationship we have forged with Asda. It was a great opportunity for supplier and customer to have some fun," said Sam Morgan, customer marketing manager for Arla.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.