Ash Amirahmadi to head up milk procurement at Arla
Arla Foods has today (11 October 2010) announced that Ash Amirahmadi, currently the company’s vice president for milk and cream marketing, will join Arla UK’s leadership team with full responsibility for Arla UK’s milk procurement function and will also represent Arla on the Arla Foods Milk Partnership board.
Ash joined Arla in 2004, after 12 years with Unilever, as business unit director for Asda. In that role he was instrumental in securing the company’s 100 per cent supply agreement with Asda. He moved into his current role in 2007 where he has successfully driven the added value milk sales within the major retailers.
As senior vice president for milk procurement, Ash will be responsible for the UK business’ milk sourcing strategy and its execution.
Speaking about his new position, which is effective from November 1, Ash said: “This is a great opportunity and I am excited about working in partnership with both the AFMP board and our producers, building on the great work that Hanne Søndergaard and her team have already done. I am committed to the journey towards securing a sustainable supply of raw milk and bringing members of AFMP closer to their processing partner. I am proud of our producers’ dedication and achievements and look forward to continuing to build trust through openness and transparency.”
Ash’s appointment follows the announcement that Hanne Søndergaard is leaving the UK business to take up a global position as Senior Vice President - Category BSM, in Arla Foods amba based in Aarhus, Denmark.
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.