Breast cancer awareness month
October is breast cancer awareness month and Arla is once again supprting Asda's Tickled Pink campaign.
'Tickled Pink' is Breast Cancer Care's biggest annual fundraiser and last year Arla created a special own label strawberry yogurt.
The product that has been tickling customer's taste buds this year is a one litre bottle of 'Tickled Pink' raspberry flavoured milk, created especially for the campaign.
"We have also produced a special Anchor Butter three for £1.98 pack to raise even more money for the charity," explained Kath Shaw, Arla's business manager for Asda.
The products were launched in Asda on September 12 for three weeks with 10p per bottle of milk and 10p per Anchor pack being donated to the campaign.
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.