Cafe Met top seasonal tipple

It's the hottest cool milk drink on the market and with spring in full swing and summer just around the corner, Café Met will soon be a top seasonal tipple.

Style is the key focus of the £1.2 million marketing campaign which is aimed at 25 to 40 year old city dwellers who are drawn to all things designer and chic.

The campaign kicks off with a competition on the pack to win a £5,000 designer wardrobe and 50 runners up prizes of £100 worth of clothing vouchers.

A massive sampling roadshow will also be hitting the UK's top cities and music festivals in the coming months.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.