Cravendale develops multi-packs
Cravendale is to extend its ready-to-drink 284ml bottles into a four bottle multi-pack format. The Cravendale semi-skimmed multi-pack and CRAVENDALE Hint Of...Wild Strawberry multi-pack will offer shoppers a significant price saving compared to individual bottles.
Cravendale and Cravendale Hint Of...will be the first branded dairy drinks available in a chilled multi-pack format and the multi-packs will offer consumers better value for increased weight of purchase.
Targeting parents seeking a convenient, cost effective and healthy alternative for children's lunchboxes, the Cravendale multi-packs will also appeal to 'on the go' adults looking for a nutritious snack, or an isotonic boost following a workout. Recent studies have suggested that milk is more effective at re-hydrating than water or isotonic drinks*
All Cravendale milks are 100% natural, have no added additives or preservatives, and undergo a further filtration process after pasteurisation which results in a fresher tasting, purer milk.
* Chocolate Milk: The New Sports Drink? Richard Sine. Published on Web MD Medical News. February 2006
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.