I-Scream Real Dairy Cream

One of Arla's leading dairy brands Anchor is to launch a new seasonal product, I-Scream Real Dairy Cream, for Halloween 2006. The limited edition vanilla flavoured real dairy cream product has an exciting new package design, and will be supported by a £1m marketing spend.

An implemented marketing campaign which includes a PR campaign - involving Emma Forbes - along with in-store activity, advertising and an exclusive Anchor I-Scream website offering tips, serving suggestions, competitions and promotions will support the new launch.

The eye catching packaging design has also been developed and includes serving suggestions developed by celebrity children's party planner Emma Forbes, to give consumers more recipe ideas for Halloween.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.