So popular the cows really will want it back
CRAVENDALE PurFiltre is proving to the milk market that branded milk is definitely the way forward, with 31% growth over the last year alone.
The end of May marked the first anniversary of Cravendale being available nationally, with growth figures showing that the cows will definitely want it back if they catch wind of this news!
A significant marketing spend in 2003 alone has helped boost sales. Since national roll out in May 2002, trialling via 'try me free' coupons has got more than 1.5 million shoppers hooked on the brand. TV advertising and the re-launch of www.cravendale.com has also played its part.
Brian Beattie, brand manager for Cravendale, said: "We are extremely happy with the progress made since the national roll out in 2002. The TV advertising and financial investment shows our commitment and this support will continue as we have more exciting plans for the near future."
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.