Spreading the load with Lurpak

Lurpak Spreadable is offering four lucky shoppers the chance to make life easier with the opportunity to win a £5,000 dream come true.

The Win A Better Quality of Life promotion will appear on over 4 million packs of Lurpak Spreadable from February 16th for six weeks.

Imaginative consumers simply need to collect one promotional foil and state what, up to the value of £5,000, would improve the quality of their life whether it's a cleaner for a year, a brand new kitchen, amazing family holiday or something else.

The on-pack promotion will feature on all 250g and 500g packs of Lurpak Spreadable which has all the great taste of Lurpak as well as being spreadable straight from the fridge.

Rebecca Allinson, Lurpak senior brand manager, said: "The Win A Better Quality of Life promotion is for our target consumer. We're looking forward to hearing some imaginative ideas about what would improve the lives of Lurpak consumers and helping them to make those dreams come true."

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.