News

Consumers are in for a summer of discovery as Arla's leading cheese brand Discover.. launches a raft of new products.

This summer sees the launch of Apetina, a new, quality cheese range from Arla Foods. The brand will be a significant new addition to the UK cheese market, supported with a multi-million pound marketing spend including TV, press, and online advertising alongside PR.

Cravendale 284ml won the praise of the convenience industry, scooping the award for best new convenience product launch at the Checkout magazine's annual awards ceremony.

There's been extra fun for children in Scotland thanks to distribution employees who won the Arla You Choose Challenge.

The perfect cup of coffee was made with Cravendale in the UK heat of the World Barista Championships at Hotelympia, London.

Alistair Darling MP, officially opened Arla Foods multi-million pound dairy in Lockerbie recently.

For the third consecutive year Arla has scooped The Grocer magazine's gold award for best own label supplier of dairy and yellow fats.

One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.

Following the continued success of Lurpak Spreadable, the number one value product in the BSM market, Lurpak has launched Lurpak Spreadable Unsalted, its most significant launch since Lurpak Lighter in 2001.

Up to 15 per cent of the UK can now enjoy the taste of fresh cows milk thanks to Lactofree, the latest launch by Arla Foods.

Arla's Rosenborg Danish Blue range will start the New Year with a new look which hopes to turn round the current decline in the blue cheese market.

Arla Foods Milk Partnership farmer John Hayes of Pale Fence Farm, Derbyshire, was awarded national winner of the Arla Foods Milk Partnership milk quality awards recently.