News

Castello – one of Arla Foods’ leading brands – is launching a new TV ad campaign today to bring to life the sensations that consumers experience when eating its range of speciality cheeses.

Arla Foods UK is repositioning its Arla® Organic Farm Milk brand to highlight its free range credentials to consumers.Following the dairy company’s successful brand launch earlier this year, Arla is renaming its organic milk to Arla® Organic Free Range Milk by redesigning its organic milk labels to feature a free range claim.

Anchor – the leading brand of British-made butter– is launching a new look to proudly showcase its Britishness . The makeover will be supported with a £4.5 million campaign to publicise Anchor’s ‘real butter’ credentials. Anchor is produced by Arla Foods, the UK’s leading farmer-owned dairy company, using 100% British Milk and reinforces the dairy cooperative’s drive to champion British dairy

Arla Foods is raising its milk price to owners by 1.44 pence per litre taking it to 29.17 pence.

Arla Foods, the farmer-owned dairy company and a principal sponsor of Open Farm Sunday 2017, welcomed over 75,000 visitors through the gates of 60 dairy farms on Sunday, 11 June, a significant increase on last year.

Arla farmer owners, colleagues and consumers in the UK are joining milk lovers around the world today to ‘raise a glass’ celebrating milk and the great nutritional benefits it brings as part of World Milk Day 2017.

Arla Foods is relaunching Apetina this summer with a radical new pack design to reposition the brand as the cheese to cook with.

Arla Foods amba is holding its milk price for both conventional and organic milk for June 2017, however Arla’s UK price will be adjusted downward, by 0.4 pence per litre, taking the manufacturing standard litre to 27.73 pence.

The farmer-owned dairy company is aiming to be the most collaborative innovator in the global dairy market, worth approximately €360 billion, with its new global innovation centre in Aarhus, Denmark, which officially opens today.

Arla Foods UK is launching a new Arla brand campaign inviting consumers to ‘Eat Monday for Breakfast’. The campaign launches on Sunday night and shows consumers that, when armed with the natural goodness of dairy and the right attitude, they can face Monday morning head on.

Although Arla Foods amba is decreasing its on-account price for conventional milk by one eurocent per kilogramme from 1 May 2017, the UKAF board has taken the decision to maintain the conventional price in the UK at 28.13 pence per litre*.

Arla Organic Farm Milk is proud to be a sponsor of the UK Coffee Week, a nationwide fundraising campaign that takes place in thousands of coffee shops across the country to support the coffee growing communities around the world.