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ANCHOR Spreadable will be literally drumming up business at checkouts across the UK by giving away a limited edition Jungle Book drum to help celebrate the release of Disney's Jungle Book 2.
LEADING THE WAY
ROSENBORG is set to tempt blue cheese virgins with the launch of a milder variety of Rosenborg Mild Blue, which has been specially developed to appeal to those shoppers who find traditional blue cheeses a bit too strong.
CLIFFORD The Big Red Dog is due to make his debut in Safeway in March. The kids' cartoon character will feature on yogurts in the store after a Safeway director spotted the phenomenon of Clifford in the States and asked Arla Foods to supply the licensed product.