News

Arla Foods, the farmer-owned dairy company, is unveiling the latest phase of its multi-million pound campaign that has seen it start to build value in its healthier product portfolio to households across the UK. This phase will focus on driving further awareness of its farmer-owned status by a nationwide marketing campaign centring on a new TV advertisement.

The UK’s number one dairy company, Arla Foods, is supporting its farmer owners by encouraging consumers, as well as colleagues from across the company, to take part in Open Farm Sunday. On 7 June, more than 40 Arla farmer owners across the UK will be opening their farms for consumers to bring to life the passion and dedication that is involved in dairy farming.

​After increasing its milk price by 1.5 eurocent per kg in April and maintaining the price into May, the Arla Foods amba on account price will reduce by one eurocent per kg with effect from 25 May 2015. When applied to the UK standard litre, the impact will be a reduction of 0.84 pence taking it to 24.99 pence.

Arla Foods and the Egypt-based dairy company Juhayna have agreed to form a joint venture which will sell Arla’s products across Egypt. Juhayna Food Industries is Egypt’s leading manufacturer of UHT-milk, yoghurt and juice. However, the company has a very limited production of butter, cheese and cream, which Arla has specialised in across the Middle East and Africa.

​Filtered milk brand, Cravendale from farmer-owned dairy company, Arla Foods has returned to our TV screens with the launch of its new ‘Milk Drinker’s Milk’ campaign. In a bid to showcase its premium qualities and help add value to the milk category, the TV ad is part of a £6m integrated campaign which is designed to showcase Cravendale’s supreme freshness where it matters most...as a drink.

As the election campaign peaks, new research commissioned by Arla Foods UK as part of a campaign to promote the value of buying British for the UK dairy sector, finds that the British parliamentary candidates are reaching for the nostalgic cheddar cheese sandwich to keep hunger at bay with 77 per cent having tucked into one in the last month.

UK’s leading dairy company features in new BBC Two show. Arla Foods, its farmer owners and employees, are featuring in a new series airing on BBC Two next week, which takes an unprecedented look behind the scenes at how some of the UK’s favourite foods are produced.

Arla farmer-owners in the UK taking part in Arla Foods’ sustainable dairy farming initiative, Growing Together, will be able to register all their development activity through the Dairy Pro Continuous Professional Development (CDP) Scheme, in a first-of-its-kind partnership.

​Arla Foods amba is holding its milk price through into May 2015. The UK standard litre has increased by 0.03ppl to 25.83ppl, following confirmation of the exchange rate used in the currency smoothing mechanism to convert the milk price for this quarter. This increase has been backdated to 1 April 2015.

Arla Foods, the farmer-owned dairy company, has been voted best in sector in The Grocer’s ‘Supplier of the Year 2015’ for both branded and own-label by buyers from the UK’s leading supermarkets as well as many other key players in the retail grocery trade. Arla was one of the highest scoring suppliers across the board and voted best-in-class.

Arla Foods, the farmer-owned dairy company, today unveiled Arla Big Milk, the UK’s first fresh milk enriched with essential nutrients to help support children’s growth and development, as part of their balanced diet and healthy lifestyle. Arla Big Milk has been developed to specifically meet the needs of children from ages one to five, made with 100 per cent British whole cows’ milk.

Arla Foods amba is raising its on-account price from 30 March by 1.5 eurocents. Sterling has continued to strengthen and April sees a new quarter’s (January to March) average exchange rate being introduced to the pricing mechanism. When the impact of the currency smoothing mechanism is taken into account, this raises the UK standard litre by 0.83 pence, taking it to 25.8 pence.