News

Recommended Acquisition of Arla Foods UK plc ("Arla Foods UK") by Arla Foods UK Holding Limited ("Arla Holding") (a wholly owned indirect subsidiary of Arla Foods amba ("Arla amba"))

One of Arla's leading dairy brands Anchor is to launch a new seasonal product, I-Scream Real Dairy Cream, for Halloween 2006. The limited edition vanilla flavoured real dairy cream product has an exciting new package design, and will be supported by a £1m marketing spend.

Lurpak have launched their Perfect Breakfast campaign to encourage us all to add a little bit of luxury to the start of our day. Lurpak have called upon a panel of breakfast experts to share their knowledge and experience, from beautiful breakfastware from celebrated potter Emma Bridgewater to ideas for the luxury jetsetter's breakfast from Agent Provocateur's owner Serena Rees.

Nantwich Cheese Show gave Arla plenty to cheer about after scooping a string of awards for their popular cheese and butter products this week.

Express Dairies milkman, Tony Raspin, has been rewarded for his quick thinking, scooping the industry's first Milk Hero award.

Cravendale is to extend its ready-to-drink 284ml bottles into a four bottle multi-pack format. The Cravendale semi-skimmed multi-pack and CRAVENDALE Hint Of...Wild Strawberry multi-pack will offer shoppers a significant price saving compared to individual bottles.

Consumers are in for a summer of discovery as Arla's leading cheese brand Discover.. launches a raft of new products.

This summer sees the launch of Apetina, a new, quality cheese range from Arla Foods. The brand will be a significant new addition to the UK cheese market, supported with a multi-million pound marketing spend including TV, press, and online advertising alongside PR.

Cravendale 284ml won the praise of the convenience industry, scooping the award for best new convenience product launch at the Checkout magazine's annual awards ceremony.

There's been extra fun for children in Scotland thanks to distribution employees who won the Arla You Choose Challenge.

The perfect cup of coffee was made with Cravendale in the UK heat of the World Barista Championships at Hotelympia, London.

Alistair Darling MP, officially opened Arla Foods multi-million pound dairy in Lockerbie recently.