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Arla Foods UK, the country’s leading dairy cooperative, has appointed Steve Millard as its new Head of E-commerce & Digital. The newly created role forms part of Arla’s wider ambitions to increase the proportion of its online sales in the UK to 20% by 2025, as more shoppers than ever turn to digital retailers to purchase their household groceries.
The UK, Arla’s largest market, sees net revenue up four per cent overall year-on-year. UK performance driven by revenue growth of 10 per cent across its branded portfolio with stand-out performance of Arla branded products with a 15 per cent rise.
Arla Foods is raising its milk price to owners by one eurocent per kilogramme from 1 September. When the increase in the on-account price is applied to the UK standard manufacturing litre, the increase equates to an upward movement of 0.81 pence, taking the UK standard litre for conventional milk to 30.79 pence.
Working together with McDonald’s, Arla is launching a new co-branded Happy Meal and Arla Organic Milk bottle which will roll-out across McDonald’s UK restaurants.
Arla Cravendale® – the UK’s number one branded milk – has today launched a new £3m advertising campaign, bringing the drink’s fresh tasting qualities to screens across the country.
Arla Foods is raising its milk price to owners by one eurocent per kilogramme from 1 August.
Castello – one of Arla Foods’ leading brands – is launching a new TV ad campaign today to bring to life the sensations that consumers experience when eating its range of speciality cheeses.
Arla Foods UK is repositioning its Arla® Organic Farm Milk brand to highlight its free range credentials to consumers.Following the dairy company’s successful brand launch earlier this year, Arla is renaming its organic milk to Arla® Organic Free Range Milk by redesigning its organic milk labels to feature a free range claim.
Anchor – the leading brand of British-made butter– is launching a new look to proudly showcase its Britishness . The makeover will be supported with a £4.5 million campaign to publicise Anchor’s ‘real butter’ credentials. Anchor is produced by Arla Foods, the UK’s leading farmer-owned dairy company, using 100% British Milk and reinforces the dairy cooperative’s drive to champion British dairy
Arla Foods is raising its milk price to owners by 1.44 pence per litre taking it to 29.17 pence.
Arla Foods, the farmer-owned dairy company and a principal sponsor of Open Farm Sunday 2017, welcomed over 75,000 visitors through the gates of 60 dairy farms on Sunday, 11 June, a significant increase on last year.
Arla farmer owners, colleagues and consumers in the UK are joining milk lovers around the world today to ‘raise a glass’ celebrating milk and the great nutritional benefits it brings as part of World Milk Day 2017.