News

• Lurpak is investing in price and promotions across major supermarkets – including 250g and 750g spreadable options - but shelf prices are ultimately set by retailers
• Lurpak will replace its 500g spreadable pack with a 400g spreadable option – and the price has also been lowered by 20% to make sure shoppers don’t lose out
• These changes have been driven by research with over 2,500 shoppers to understand the best pack size and pricing options to help cash strapped shoppers

A new, first of its kind billboard has been unveiled by Arla LactoFREE as part of the brand’s Freedom to Embrace campaign. 

• Arla is calling on the government and industry to work together to bring more people into food and agriculture
• Food security at risk and further price rises on the horizon if we don’t act now to address deep labour market issues, shows new survey of UK dairy farmers  
• Britain’s biggest dairy cooperative found that more than half of its farmer owners are finding it harder to find staff, compared to 2019

• Almost the entire nation (97%) wants more food options in their diet  
• But over half of Brits are confused when it comes to getting diet and nutrition right 

Arla, the UK’s largest dairy cooperative, has been working with its private label milk customers and has today announced that it will transition to clear milk caps from this month.  

Leading European dairy cooperative and Britain's biggest dairy company Arla Foods has announced the departure of its UK Managing Director, Ash Amirahmadi, who is leaving to become CEO of Sofina Foods Europe. He will be replaced by Bas Padberg, who is currently VP of Arla Foods Southeast Asia.

The UK’s biggest dairy cooperative, Arla, has launched its first-ever original TV campaign featuring its farmer owners, as it sets to build brand awareness and inspire consumer confidence in the overarching Arla Masterbrand.

From 1st June 2023, the Arla on-account price for conventional milk will decrease by 1.78ppl (2.0 €c/kg). The on-account price for organic milk will decrease by 0.89ppl (1.0 €c/kg).

This means the UK manufacturing price for conventional and organic milk will be 35.21ppl and 40.88ppl respectively.

• 61% of Brits say that taste is the biggest factor they consider when purchasing milk. 
• However, 77% of Brits admit to never trying whole milk because it is too full of calories.  
• As a result, almost half (49%) have more than two milks in the fridge at home. 

From 1st May 2023, the Arla on-account price for conventional and organic milk will decrease by 2.65ppl (3.0 €c/kg).

This means the UK manufacturing price for conventional and organic milk will be 36.99ppl and 41.77ppl respectively.

Arla, the UK’s biggest dairy cooperative, is calling on the UK Government to help farmers utilise renewable energy sources like biogas, supporting the UK’s energy independence